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Evaluation Four: Target Audience

Who would be the target audience for your media product? 


In the long term context of the film itself, I feel the BBFC would give 'Patterns' at least a 15 or possibly an 18 rating. I designed the main character with Bateman in mind, and sadomasochism will likely be a recurring theme in the contextual nature of the piece. Obviously elements of sex, violence and meticulous murder are heavily censored in most areas of cinema, and it is highly likely 'Patterns' will be no exception in regards to 'light' certification.

The characters featured are generally white, upper class, and usually straight, although there is freedom to experiment with that element of sexuality. I feel therefore that generally middle class teens, between 17-21 in the ABC1 demographic will enjoy 'Patterns' for its element of artistic capability- its a film for film buffs. Similar to iconic films such as Reservoir Dogs, American Psycho (have I mentioned that?) and Se7en, the equally brilliant balance of style and substance will appeal to the cultural capital of audiences. 

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