Evaluation Four: Target Audience

Who would be the target audience for your media product?

In the long term context of the film itself, I feel the BBFC would give 'Patterns' at least a 15 or possibly an 18 rating. I designed the main character with Bateman in mind, and sadomasochism will likely be a recurring theme in the contextual nature of the piece. Obviously elements of sex, violence and meticulous murder are heavily censored in most areas of cinema, and it is highly likely 'Patterns' will be no exception in regards to 'light' certification.

The characters featured are generally white, upper class, and usually straight, although there is freedom to experiment with that element of sexuality. I feel therefore that generally middle class teens, between 17-21 in the ABC1 demographic will enjoy 'Patterns' for its element of artistic capability- its a film for film buffs. Similar to iconic films such as Reservoir Dogs, American Psycho (have I mentioned that?) and Se7en, the equally brilliant balance of style and substance will appeal to the cultural capital of audiences.

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Evaluation One: Challenging conventions.

In what ways does your media product use, develop or challenge forms and conventions of real media products? My film is titled 'patterns'- the inspiration for this title came about based upon the contextual mannerisms of a conventionally popular 'murderer'- often following a pattern like lifestyle in regards to killing sequences. The title itself has connotations of a never-ending cycle, in this case a violent one, thus suggesting the characters' inevitable downwards spiral. The setting of my film is essentially meant to be a sort of 'bachelor pad'; generally connoting a sense of the solitary lifestyle and independence, suggesting the character works alone in isolation. A control freak, his habitat must constantly be spotless. This is conventional of drama films such as American Psycho and Psycho, where traits of OCD come into play in regards to their mentality and relationship with sadistic tendencies. The costum...

Marketing

I created an Instagram to market my film, its address is 'patternsfilm18'. In the long term plan of the media account, I would aim to post teasers and trailers to engage my audience and keep them informed. I felt that Instagram would be the most suitable media platform as it is easily accessible and the act of hashtags and following features allow you to reach a wider audience. The poster is simple and stylistic; use of the diamond technique through the tie draws the audiences eye to the fine print credits, and a finger subtly points to the title.

Demographic/Psychographic profiling and the target audience

Definition: Psycho-graphics refer to classification of people according to their personality , values, opinions , attitudes , interests , and lifestyles. Demographics refer to the classification of people in regards to their education, social background and economic status. Typical target audience of Drama films: Drama films typically appeal to the upper and middle class categories of ABC1. This can generally be put down to the fact that conventionally drama films contain narrative that references complex intellectual issues such as crime and law. Most 'conventional' drama films are slow and overwhelmingly cinematic, as if they were designed specifically for the gratification of 'film snobs'. For example Gone Girl and Boyhood, films that appeal to somewhat niche audiences. However, C2DE audiences can enjoy drama films for the gratification of entertainment as well as relation. For example, Forrest Gump an iconic and arguably essential fam...

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