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The Title Sequence

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Fonts are important as they host the words that seep and embed themselves into the audience's minds. The text in title sequences is often blown up loud and proud on the screen, demanding to be noticed, they are the punchy statements that are impossible to pass unnoticed when executed accurately, and so the font choice is vital in casting a good first impression and setting the tone to your audience. Elegant, floral fonts establish an aura of sophistication and classic atmosphere, most commonly used in drama for the context of literary or historical works. Serif fonts are clean and professional, creating an atmosphere based on intellect and almost sociopathic nature; the serif asks audiences questions while they read them, are you on the same level of power as me? Would you question my authority? This is an intensely effective way of establishing character types, and is executed to great effect in my previous reference of Mary Harron's American Psycho. Sans Serif fonts lack any ambiguous or extravagant detailing in typography, they are simple, bland, minimal. For this reason, they are most effective in drama films as they don't give anything away in regards to the plot or character traits, but rather add to the mystery and enigma of the film itself. In Gone Girl, contextually we are following a woman who disappears under mysterious circumstances, as the story unfolds, so does profound psychological questions and unexpected twists. The simple, yet stylistic Futura font used to advertise and display credits of the films adds absolutely nothing in regards to the literal context of the film. However, aids it intensely with maintaining the sense of mystery and enigma that was so vital in ensuring the verisimilitude of the piece remained constant.




Comments

  1. Ben Escott9 April 2017 at 14:09

    There's some good stuff in this Kate and I think your 'morning routine' idea is very promising. You reference several films here but I think you need to choose a couple of opening titles that you like and write an explanation/analysis as to why they are effective. You must at least be a little more specific- what is it about the font used at the beginning of American Beauty and Gone Girl that makes it effective?

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