Evaluation Three: Institutions

What kind of media institution might distribute your media product and why?

I designed my own media institutions in the credits of my film , Astraea Distributions and Open Blind Productions as I felt their connotations of nightlife and shedding light were appropriate to the contextual nature of my film.

Had I not chosen to create my own production and distribution industries, Regency Enterprises would be an excellent choice as a production company as its private nature will allow for more freedom with the control of the films running. They have produced some incredibly successful drama films, such as Gone Girl, Fight Club, 12 Years a Slave, A Cure for Wellness and The Big Short; all of which, conform to a different subcategory of drama. Psychological, mystery, historical, economic and paranormal. The institutions experience with the drama genre would be intensely beneficial in regards to aiding my films production.

20th Century Fox would be excellent in terms of distributing the final film to audiences, some of the most legendary drama films in the modern era, Titanic, Cast Away and Life of Pi, were all distributed to mass audiences through 20th Century Fox and their marketing techniques as well as huge status in the film industry would aid the films global reach significantly in regards to publicity.

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Evaluation One: Challenging conventions.

In what ways does your media product use, develop or challenge forms and conventions of real media products? My film is titled 'patterns'- the inspiration for this title came about based upon the contextual mannerisms of a conventionally popular 'murderer'- often following a pattern like lifestyle in regards to killing sequences. The title itself has connotations of a never-ending cycle, in this case a violent one, thus suggesting the characters' inevitable downwards spiral. The setting of my film is essentially meant to be a sort of 'bachelor pad'; generally connoting a sense of the solitary lifestyle and independence, suggesting the character works alone in isolation. A control freak, his habitat must constantly be spotless. This is conventional of drama films such as American Psycho and Psycho, where traits of OCD come into play in regards to their mentality and relationship with sadistic tendencies. The costum...

Marketing

I created an Instagram to market my film, its address is 'patternsfilm18'. In the long term plan of the media account, I would aim to post teasers and trailers to engage my audience and keep them informed. I felt that Instagram would be the most suitable media platform as it is easily accessible and the act of hashtags and following features allow you to reach a wider audience. The poster is simple and stylistic; use of the diamond technique through the tie draws the audiences eye to the fine print credits, and a finger subtly points to the title.

Demographic/Psychographic profiling and the target audience

Definition: Psycho-graphics refer to classification of people according to their personality , values, opinions , attitudes , interests , and lifestyles. Demographics refer to the classification of people in regards to their education, social background and economic status. Typical target audience of Drama films: Drama films typically appeal to the upper and middle class categories of ABC1. This can generally be put down to the fact that conventionally drama films contain narrative that references complex intellectual issues such as crime and law. Most 'conventional' drama films are slow and overwhelmingly cinematic, as if they were designed specifically for the gratification of 'film snobs'. For example Gone Girl and Boyhood, films that appeal to somewhat niche audiences. However, C2DE audiences can enjoy drama films for the gratification of entertainment as well as relation. For example, Forrest Gump an iconic and arguably essential fam...

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