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Research and Planning- Marking

Kate's mood board work was not exactly what I had in mind yet still showed remarkable insight on occasions. The still images were used as the starting point of several analytical pieces which could be excellent (the pier) but over-complicated in places too (her comments on neon lighting in Drive).

Kate's post on title sequences seems to chart the evolution of her idea rather than demonstrating a knowledge of the variety of title sequences and an understanding of their effects. Her entry on David Fincher is frustrating in that, although some truly insightful points are made, they are often buried amongst points that lack any relevance or don't make sense. The fourth slide of Kate's American Psycho analysis is an example of a good point almost lost due to over-complication.

Kate's post on year 13 advice demonstrated a thorough approach to preparation for this task and her youtube clip on experiments with lighting demonstrate an incredible dedication and attention to detail. I really enjoyed that approach! Her marking of previous students' work would have afforded her a good insight into the challenge of doing an opening. Her work on the BBFC, health and risk assessment and film companies demonstrated a clear understanding of media industries although these could have used more detail and specific references to films in the case of the BBFC. 

Kate's post on psychographics and demographics showed a very clear understanding of how these are used as well as a willingness to attempt an analysis of psychographics herself in preparation for her own attempt. While I did not agree with all of Kate's conclusions (is Taxi Diver made for a male audience?) I thought that her attempts to understand her audience were commendable. I enjoyed her video focus group and audience feedback!

Her pitch and storyboard reflected her ability to plan well. I felt that she could have produced a lot more in terms of marketing ideas.

On the whole, Kate produced a very thorough research and planning blog which was diverse and interesting. On occasions her analysis was brilliant but often became over-complicated and confused. She completed all aspects of the task well but perhaps could have used a little more in some aspects such as marketing.

Kate   14/20

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