Evaluation Five: How to Attract an Audience.

How did you attract/address your audience?

I designed an Instagram account for my film as studies have shown that Instagram is one of the most popular platforms to reach young people.

My poster advertises the film in a very subtle manner, leaving it open to interpretation. The only suggestive comment in regards to content is its credit to fictional novel writer 'Analee Thompson' in the fine print. Drawn attention to by the diamond technique in the form of the characters tie, blood red, pointing down to the fine print credits as the title connects them.

The fictional writer being a woman is intentional, as well as being a nod to successful female director Mary Harron. I hoped that mentions of female names in the credits would aid in attracting young women to the film.

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Evaluation One: Challenging conventions.

In what ways does your media product use, develop or challenge forms and conventions of real media products? My film is titled 'patterns'- the inspiration for this title came about based upon the contextual mannerisms of a conventionally popular 'murderer'- often following a pattern like lifestyle in regards to killing sequences. The title itself has connotations of a never-ending cycle, in this case a violent one, thus suggesting the characters' inevitable downwards spiral. The setting of my film is essentially meant to be a sort of 'bachelor pad'; generally connoting a sense of the solitary lifestyle and independence, suggesting the character works alone in isolation. A control freak, his habitat must constantly be spotless. This is conventional of drama films such as American Psycho and Psycho, where traits of OCD come into play in regards to their mentality and relationship with sadistic tendencies. The costum...

Marketing

I created an Instagram to market my film, its address is 'patternsfilm18'. In the long term plan of the media account, I would aim to post teasers and trailers to engage my audience and keep them informed. I felt that Instagram would be the most suitable media platform as it is easily accessible and the act of hashtags and following features allow you to reach a wider audience. The poster is simple and stylistic; use of the diamond technique through the tie draws the audiences eye to the fine print credits, and a finger subtly points to the title.

Demographic/Psychographic profiling and the target audience

Definition: Psycho-graphics refer to classification of people according to their personality , values, opinions , attitudes , interests , and lifestyles. Demographics refer to the classification of people in regards to their education, social background and economic status. Typical target audience of Drama films: Drama films typically appeal to the upper and middle class categories of ABC1. This can generally be put down to the fact that conventionally drama films contain narrative that references complex intellectual issues such as crime and law. Most 'conventional' drama films are slow and overwhelmingly cinematic, as if they were designed specifically for the gratification of 'film snobs'. For example Gone Girl and Boyhood, films that appeal to somewhat niche audiences. However, C2DE audiences can enjoy drama films for the gratification of entertainment as well as relation. For example, Forrest Gump an iconic and arguably essential fam...

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