Evaluation Seven: Progression

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

Planning. My preliminary task was painfully unplanned, and it was blatantly obvious. I'm a perfectionist, and it killed me to submit that video under my name. But my poor time management forced it through and I have no-one but myself to blame.

Besides learning to understand the importance of time management and how extensive planning aids projects significantly; I learnt a number of cinematic skills in progression from my preliminary- how to reduce white noise and background sound, how to enhance lighting features, how to follow the 180 degree rule accurately. I.e. not placing my character directly against the wall so it becomes virtually impossible to carry out an over the shoulder shot. Exhibit A:

But rather allowing plenty of access to the characters blind spots to get the best angles for different shots and therefore different meanings and impacts. Exhibit B:

I learnt how to set an interesting scene, and create a valuable narrative, ironically including virtually no dialogue. My preliminary was shot in school, another example of my poor time management (honesty is the best policy); and although my final piece was shot in my house, I spent nearly a whole day preparing my house for the filming. Tidying away family photos, personal items, books and DVDs that didn't reflect my characters personality, and obviously, all the feminine bathroom products which would have looked severely out of place. I'm disappointed with the amount of wood decor and accents we have in my household- as they disrupted the 'bachelor pad' feel, but I hope the amount of screen time in bold white bathrooms and kitchens makes up for this visually.

Here's my Directors Commentary:

Comments

Evaluation One: Challenging conventions.

In what ways does your media product use, develop or challenge forms and conventions of real media products? My film is titled 'patterns'- the inspiration for this title came about based upon the contextual mannerisms of a conventionally popular 'murderer'- often following a pattern like lifestyle in regards to killing sequences. The title itself has connotations of a never-ending cycle, in this case a violent one, thus suggesting the characters' inevitable downwards spiral. The setting of my film is essentially meant to be a sort of 'bachelor pad'; generally connoting a sense of the solitary lifestyle and independence, suggesting the character works alone in isolation. A control freak, his habitat must constantly be spotless. This is conventional of drama films such as American Psycho and Psycho, where traits of OCD come into play in regards to their mentality and relationship with sadistic tendencies. The costum...

Marketing

I created an Instagram to market my film, its address is 'patternsfilm18'. In the long term plan of the media account, I would aim to post teasers and trailers to engage my audience and keep them informed. I felt that Instagram would be the most suitable media platform as it is easily accessible and the act of hashtags and following features allow you to reach a wider audience. The poster is simple and stylistic; use of the diamond technique through the tie draws the audiences eye to the fine print credits, and a finger subtly points to the title.

Demographic/Psychographic profiling and the target audience

Definition: Psycho-graphics refer to classification of people according to their personality , values, opinions , attitudes , interests , and lifestyles. Demographics refer to the classification of people in regards to their education, social background and economic status. Typical target audience of Drama films: Drama films typically appeal to the upper and middle class categories of ABC1. This can generally be put down to the fact that conventionally drama films contain narrative that references complex intellectual issues such as crime and law. Most 'conventional' drama films are slow and overwhelmingly cinematic, as if they were designed specifically for the gratification of 'film snobs'. For example Gone Girl and Boyhood, films that appeal to somewhat niche audiences. However, C2DE audiences can enjoy drama films for the gratification of entertainment as well as relation. For example, Forrest Gump an iconic and arguably essential fam...

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