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Demographic/Psychographic profiling and the target audience

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Definition: Psycho-graphics refer to classification of people according to their personality, values, opinions, attitudes, interests, and lifestyles. Demographics refer to the classification of people in regards to their education, social background and economic status.





Typical target audience of Drama films: Drama films typically appeal to the upper and middle class categories of ABC1. This can generally be put down to the fact that conventionally drama films contain narrative that references complex intellectual issues such as crime and law. Most 'conventional' drama films are slow and overwhelmingly cinematic, as if they were designed specifically for the gratification of 'film snobs'. For example Gone Girl and Boyhood, films that appeal to somewhat niche audiences. However, C2DE audiences can enjoy drama films for the gratification of entertainment as well as relation. For example, Forrest Gump an iconic and arguably essential family film.

Examples: 

Taxi Driver - 18

Aimed at generic male audience of both ABC1 and C2DE backgrounds. Follows a plot line based on troubled psychological states, crime and mystery, most appealing to male audiences. There is only one female review left on the first page of reviews on the imdb website for Taxi Driver. 

The Social Network - 12A

The Social Network is set in Harvard University, an Ivy League school. This cultural setting implies that the film should conventionally appeal to upper class audiences in ABC1 categories. However, the characters within the film are students, who are stereo-typically seen to be relatively poor and in financial deficit. The literal context of the film being based on the creation of Facebook could suggest that the typical audience of Facebook, C2DE societies, may enjoy the nature of the film. 

My target audience: 

In the creation of my film opening I have taken inspiration from films which typically appeal to male ABC1 audiences, such as American Psycho and Blue Velvet. My film would probably be rated as an 18 due to its high gore content and also references to other themes of violence and probable drug use. Much like American Psycho, I am not intending for my film to be relatable to anyone, it exists purely to pose moral questioning. This is why it would typically be aimed at ABC1 audiences, who enjoy interactive and educational gratifications. 

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